Michigan · Veteran & Physician Founded
Rootwise helps you prepare for every doctor's visit, captures what your provider actually said, and turns it into a plain-language plan you can edit and put on your calendar — plus a daily symptom check-in for the weeks in between. Nothing gets lost between appointments or between health systems.
Built for veterans in community care · caregivers · chronic & complex illness
Mission
Across every subsidiary, the mission is the same: connect people to what actually helps.
Veterans in Community Care
Our first focus. Appointments split between VA and civilian providers, with records that don't follow you. Rootwise keeps every visit — in every system — in one clear plan.
Caregivers
Coordinating care for a parent, partner, or child means remembering everything for two. Rootwise captures the visit so you can be present in it.
Chronic & Complex Illness
More specialists means more instructions and more chances for something to slip. Rootwise turns every appointment into next steps you can actually follow.
A doctor's appointment shouldn't be a memory test. Instructions get lost, records don't move between health systems, and the work of keeping it all straight lands on the patient. Rootwise builds the tools that carry you from one visit to the next.
Portfolio
01
Flagship
Makes the whole arc of a doctor's appointment easier: track symptoms day to day, prepare beforehand, capture what's said in the room, and leave with a plain-language summary you can correct, export as a PDF, and turn into calendar reminders. Built for anyone whose care spans more than one provider or health system.
02
AI-powered product marketplace with symptom-based search. Connects buyers to vetted products using the language of lived experience — not diagnoses, not keywords.
03
Content, patient narratives, and condition-specific education for people navigating complex health. Storytelling and advocacy journalism that closes the information gap.
Leadership
Rootwise is built by a physician and a decorated Navy veteran — two people with fundamentally different skill sets and a shared commitment to the mission. Elise leads strategy, clinical direction, and platform vision. Steve runs operations, project deployment, and the daily infrastructure that keeps everything moving. Read their full backgrounds →
Co-Founder
Doctor of Podiatric Medicine (DPM)
Clinical training & patient care
Master of Health Services Administration (MHSA)
Healthcare operations & strategy
Master of Science, Medical Education (MSMEd)
Applied linguistics & curriculum design
Platform Architecture & Venture Development
Multi-entity corporate structure, product strategy
Co-Founder
Hospital Corpsman Chief, USN (Ret.)
24 years, Navy Medicine
Clinical & Operational Specialties
Oncology · Emergency Medicine · Mental Health · Education & Training · Field Medicine · Pharmacy
Veteran Community Liaison
VA systems navigation, veteran-owned business development
Early Access
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