Rootwise Holdings, LLC is a multi-entity platform company operating five subsidiaries across commerce, media, consulting, technology, and wellness — built to serve a community that has long been underserved by conventional healthcare and consumer markets.
People living with chronic and invisible illness navigate a fragmented landscape — dismissed by clinicians, poorly served by consumer products, and isolated from communities who understand their experience.
Rootwise was built to change that infrastructure. Across every subsidiary, the mission is the same: connect this community to what they actually need.
Rootwise is built by a physician and a decorated Navy veteran — two people with fundamentally different skill sets and a shared commitment to the mission. Elise leads strategy, clinical direction, and platform vision. Steve runs operations, project deployment, and the daily infrastructure that keeps everything moving.
Immersive wellness programming designed around the realities of invisible illness — pacing, accessibility, and evidence-based recovery.
Clinical services delivered directly to underserved and homebound patients in the invisible illness community.
Medical-grade podiatric spa services integrated within the Rootwise ecosystem — clinical care meets restorative experience.