Rootwise Holdings, LLC is a multi-entity platform company — built to serve people who have long been underserved by conventional healthcare and consumer markets.
The Rootwise App is designed to help organize doctor's appointments, from preparing for the appointment through a color-coded task list afterwards, it is designed so you never miss a step.
The Rootwise Marketplace is designed to connect people with solutions via a symptom-based search - No more spending hours on Reddit combing for reviews or trying to guess what the diagnosis is. Just enter how you feel and get matched to products that work.
People living with chronic and complex illness navigate a fragmented landscape — underserved by clinical pathways, poorly matched to consumer products, and left to piece together answers on their own.
Rootwise was built to change that infrastructure. Across every subsidiary, the mission is the same: connect people to what actually helps.
Rootwise™ is built by a physician and a decorated Navy veteran — two people with fundamentally different skill sets and a shared commitment to the mission. Elise leads strategy, clinical direction, and platform vision. Steve runs operations, project deployment, and the daily infrastructure that keeps everything moving.